Let Me Do All the Writing
Your product is complex. Your message doesn't have to be.
I help B2b SaaS and technology companies convert deep expertise into content that buyers actually understand — and buy from. Strategy first. Then the writing backs it up.
- Content Strategy
- B2B SaaS
- Thought Leadership
- Human-Written
Smart companies lose deals to clearer ones.
You built something genuinely good. But your website reads as if it were written for people who already work there. Buyers skim, nod politely, and ghost.
The issue isn’t your product. No one has translated your product into the language your buyers use to describe their pain.
That translation is my job. I’m Randi Sherman, and I’ve been working with b2b technology companies since 2011 — construction software, cybersecurity, authentication, and IT services. I learn your product deeply, identify the angle your buyers actually care about, and build the content engine around it.
The result: buyers who understand what you do in thirty seconds, trust you by the second touchpoint, and arrive at Sales calls already half-sold.
Our Services
Are you motivating your site visitors to act?
Is there any incentive for your visitors to call, contact, provide their email address or purchase your product? Incentives provide value and can have a significant impact on conversions.
What Our Customers Are Saying
