Content is an essential aspect of any business – new and established – if it is to attain and retain customers. New companies must focus on high-quality content to compete in their market and industry. Since 9 out of 10 new companies will fail, developing sound strategies that include content that their prospective customers are looking for is imperative.
Content is the end all, be all to surviving the business world!
Content is what brings in customers and keeps them, and for businesses to be successful, they need to focus on inbound marketing and content marketing.
Inbound Marketing
This assists brands in breaking into the market by putting the content in the right place for the right customer. It focuses on websites and what the website has published to attain visitors. With high-quality action, it encourages them to act: Simply put, inbound marketing does four things:
- Entice
- Convert
- Close
- Enjoyment
A new business needs to consider whether or not they need to staff a content team or outsource the work. Since content is so important and necessary for so much – marketing campaigns, branding, promotions, videos, graphics, etc. – it is imperative to have experienced professionals handle the campaign. Is it more cost-effective to have a team in-house or outsource the work?
4 Advantages To Hiring An In-House Team Of Content Developers
Attentiveness
An in-house team focuses on the company (unlike a freelancer who works with many different clients). They can experiment with content to see what does and does not work. They can quickly change tactics that don’t work and implement strategies to combat the negative content.
Teamwork
In-house content developers often work together to produce creative content that expresses what the business is about and resonates with prospective customers. Hiring an in-house team means hiring creative persons from various backgrounds such as photography, product design, graphic design, and more. They can work together and find what works and doesn’t work for the company.
In-Depth Knowledge
An in-house team of content developers works with the brand they are employed with. Therefore, they will take all the necessary steps to learn about it. This will help them to develop a tone and language that will effectively market the products and services and help with brand placement.
High-Quality Content At Deadlines
Deadlines are a must for every business, and content quality is just as important. An in-house team works together to create quality content within the specified deadline that will positively resonate with the readers.
3 Disadvantages Of An In-House Content Marketing Team
Costs
A new business only has so much money, to begin with, and they need to use it wisely. The cost could be overwhelming if the company has an in-house team of content developers. However, outsourcing the work to freelancers and agencies can curb costs while leading to newer strategies and concepts.
Harmonizing Strategies
When it comes to solid content strategies, you need to learn what works and doesn’t work for the company. This depends upon the nature of the work, the business objectives and goals, and the money it has available to spend.
Stagnant Creativity
With an in-house creative, they are constantly developing content. Over time, this can cause them to feel stagnant in their creativity, resulting in similar content material. Experimentation and inspiration from external sources can help alleviate the creative roadblock and help them look at the brand from another perspective that can spur ideas.
Startup companies must consider the positives and negatives of hiring an in-house content developing team and then consider if hiring a freelancer now and then to help them would be a smart business move. If the content is so important, which it is, then it’s essential to have the right team of individuals to create it for your business’ success.