Informative and engaging articles and blogposts writing are a crucial component of your content marketing strategy. They help to demonstrate your brand personality and deliver valuable information.
These incredible SEO boosters are great for giving plenty of information on a set topic. They are also perfect for adding additional keywords to your website. Long-form articles are usually 1,000+ words. Meanwhile, our requirements usually include a topic, any must-have bullet points as well as resource links.
Furthermore, resource links are used to enhance the research process. They help to ensure that any statistics or value-added content we provide is cited from a reputable source. Meanwhile, if it’s difficult for you to come up with topics, just take a look at what your competitors are doing. We can also manually rewrite any existing content to make it 100% original for your site.
These are usually around 500 words and are credibility builders. Similarly, short-form articles generally cover one specific topic. This topic shows your visitor your area of expertise. It is also always advisable to stick to the 80/20 rule regardless of the length of your article. That is to say, 80% of your article should be educational while 20% can be promotional.
Furthermore, no one likes a hard sell. Especially if they are reading to learn about a topic that is unfamiliar. Therefore, providing useful information increases your chances of making your clients come back for more. It’s also important to provide us information about your target audience. This will enable us to use a tone/voice that hits the mark every time.
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