Google’s first-page search results get 31.7% of all clicks. That’s according to information from Backlinko, and the suggestion for businesses is to aim for the first page by generating organic traffic to their websites. The problem? Google uses more than 200 factors in ranking sites – some of these methods work; others, not so much. What are some of the most common SEO myths individuals and businesses must be aware of to ensure success?
Search Engine Optimization No Longer Works
SEO has changed, which has led to the thinking that SEO no longer works. However, the SEO of the past is not what SEO is currently. Today’s SEO provides an array of powerful features that include being able to identify pictures in even greater detail. Google’s SEO algorithm updates changes in how people see, find and review products. Its Cloud Vision provides more detailed images than previous methods, and people can find those keywords that relate to the pictures.
For any SEO campaign to be successful, it must have a visual element.
Tabbed Content Has Negative Impact On SEO
SEO go hand in hand with Tabbed content, improving a person’s experience on a website. Tabbed content breaks up the monotony of a page and enhances the user’s experience. The only way tabbed content affects SEO negatively is if the backend code isn’t correctly displayed on the page, which is generally the case.
You Must Use Meta Descriptions To Ensure Ranking
Despite popular opinion, search engines overlook meta descriptions as a prominent ranking aspect, especially when content developers stuff keywords to boost their rankings. However, neither Bing nor Google search engines use metas for ranking websites because of the prevalent abuse of keyword stuffing. A meta description is not where content developers should spend their time.
Website Builders Can Assist In Boosting Rankings
Business owners’ biggest mistake is using a website builder to help with their search engine rankings. Just using platforms like WordPress and Wix doesn’t significantly impact the rankings. Instead, the focus needs to be on metadata, on-page optimization, performance, and other SEO strategies to have a positive impact.
The More Backlinks You Have, The Better The Ranking
Search engines use backlinks to rank websites, but having many backlinks doesn’t necessarily mean you will rank high up in the search results. While you can purchase backlinks, they may not have the “power” behind them that can help your website. What you want are authority-related links that boost your authority. The focus should be more on quality, not quantity.
These are just a handful of the common fallacies that surround search engine optimization. The first-page ranking is possible but only if you avoid these SEO Myths traps like the plague. It’s all too easy to become engrossed and hindered by them when trying to boost your website ranking. Who doesn’t want their website on the first page?
If you want your business to be successful, you must be mindful and focus on ideas that help you on your journey.
