Lead Magnets
- Tackle a specific problem for your audience
- Provide a tip sheet or methodology to help solve the problem
- Generate leads and collect emails
- Show your authority on the subject matter
- Portable, downloadable content
Are you motivating your site visitors to act? Is there any incentive for your visitors to call, contact, provide their email address or purchase your product? Lead Magnets provide value and can have a significant impact on conversions.
Are you motivating your site visitors to act? Is there any incentive for your visitors to call, contact, provide their email address or purchase your product? Lead Magnets provide value and can have a significant impact on conversions.
Ebooks
E-Books can vary greatly in length and scope. Many companies offer e-books as a value-added incentive, but they are also highly effective for lead generation.
An eBook is a wonderful way to share information, whether you’re educating about a product or service, or just sharing a personal story. Give your audience what they want – entertainment and education that can easily be read on their phones, computers, and tablets.
White Papers
Publishing a White Paper is a great way to solve your customer’s problems, help them make a decision, or simplify a complex issue. Before someone can see your products or services as the obvious solution, they need to understand what you offer. Giving your audience insight about the benefits of your products and services and showing support to back these claims can make them more eager to work with you. With dedicated data, you can demonstrate just how much they stand to gain by choosing your brand. White papers also provide a great opportunity to build your contact list when you require information to access them. Catch your audience’s interest, educate them, and then follow up with new content to keep them interested.
