Marketing has long been an important aspect of any successful business plan, and digital marketing is vital to business success today. Digital marketing tools number in the thousands, ranging in price from free to hundreds of dollars per month to use. All of them promise the same basic thing: technology that makes marketing your business easier, faster, and more efficient. I’ve written before about the value of using social media in your marketing strategy, but for general business success, I’ve whittled down the choice-paralysis-inducing technology options to three must-have digital marketing tools. These simple tools are my top technology picks.
MailChimp for Email Marketing
MailChimp is an email marketing platform with several marketing tools and technology integrations that allow you to make the most of your email marketing campaigns. Email marketing can take many forms, from a weekly newsletter to post-purchase follow-ups and satisfaction surveys, and MailChimp’s integrated platform allows you to use pre-made templates and get expert guidance to tailor your emails to the needs of your business and the expectations of your customers and marketing leads. One of the best uses for email marketing campaigns is to boost local marketing for your business, and MailChimp’s affordable pricing makes it a perfect choice.
G-Suite for Content Marketing
G-Suite is Google’s office and business software suite, including Google Docs. Integrated with all other Google technology tools, G-Suite offers an edge in content marketing by allowing users to seamlessly transition between Google business apps and digital marketing tools. Content marketing is the creation of original content like blogs, landing pages, and ads to be published on your business website or blog or distributed with an email marketing platform like MailChimp. It’s one of the most effective digital marketing techniques, and G-Suite makes it easy. Compose blogs in Docs, surveys in Forms, or slideshows in Slides, then publish through Sites.
Google Analytics for SEO
Google Analytics is a data analysis tool powered by the biggest name in SEO: Google. With Google Analytics you can track custom or preset data sets on your website and apps to hit your SEO and site performance goals and to identify places where remarketing could help boost your business. KPI tracking, or measuring your key performance indicators, is vital to business success because it tells you where you’re doing well and what you need to change as audience expectations shift with new technology and digital marketing trends. Of the marketing tools I’ve listed, this one is the most important.
Business success in a digital age relies on a combination of marketing tools that cater to an increasingly digital audience. Knowing how to reach customers with SEO, sell yourself with content marketing, and follow-up with email marketing can be the difference between your business thriving in the digital marketplace or fading away into nothing. By taking advantage of these three must-have digital marketing tools, you can ensure you keep your business afloat in the rough and uncertain waters of the future. For more insights into digital marketing and how it could help your business thrive, contact The Social Calling today!